Group Lotus plc has teamed up with Hot Wheels, the famous global die-cast brand, to design, develop and produce a Lotus Hot Wheels Concept vehicle. This 1:5 scale model was on displayed to the world at the annual SEMA Show at the Las Vegas Convention Centre in November 2007, and a 1:64 scale version of the design will become part of the Hot Wheels product range in spring 2008.
To celebrate its 40th anniversary next year, Hot Wheels approached Lotus and other world leaders in he automotive industry with the challenge for each company to produce a vehicle that embodies its own engineering philosophy and brand.
Lotus Design's international reputation for designing visually dynamic and exhilarating sports cars perfectly fitted the brief for this program and relished the opportunity to design a concept that was free from the typical technical and legal constraints of a full size car. In addition the design offered unique challenges because it has to work as a toy and therefore had to remember how specific views, features and tactile qualities of toy cars fascinated.
To celebrate its 40th anniversary next year, Hot Wheels approached Lotus and other world leaders in he automotive industry with the challenge for each company to produce a vehicle that embodies its own engineering philosophy and brand.
Lotus Design's international reputation for designing visually dynamic and exhilarating sports cars perfectly fitted the brief for this program and relished the opportunity to design a concept that was free from the typical technical and legal constraints of a full size car. In addition the design offered unique challenges because it has to work as a toy and therefore had to remember how specific views, features and tactile qualities of toy cars fascinated.
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