Peugeot 308, 2014
The Peugeot designers and engineers have created a hatchback that is audacious, intuitive and modern, to a refined and classy design. Due to the new EMP2 modular platform, the new Peugeot 308 has compact dimensions and reduced weight (-140kg). Its driving experience is top-class and its CO2 emissions create a new benchmark (with a version at less than 85 g/km). A refined interior and innovative instruments and controls (the Peugeot i-cockpit) promise a great driving experience. Its high level of quality, the result of a very ambitious initial design brief, positions the vehicle among the best, embodying Peugeot's move up-market.
With its compact length of 4.25 metres and well-balanced proportions, the New Peugeot 308 projects a classy and sophisticated presence. The front is dominated by an evolutionary reinterpretation of the brand's 'floating' front grille, and by the strong lighting signature. Slim full-LED headlamps are standard on the majority of trim levels and a world-first in the segment. The high quality of design continues at the rear, with the three Peugeot (lion) 'claws' drawn by the rear LED lamps.
A refined and high-technology interior
Peugeot's design and engineering teams have developed the interior of the New 308 around the concept of the i-cockpit. Everything is arranged for an experience that is intuitive, relaxing the driver to focus entirely on the road ahead. The compact steering wheel and head-up instrument layout mean that information can be clearly read easily and safely, looking over rather than through the wheel.
The highlight of the New 308's generously spaced cabin is the 9.7-inch touch-screen interface, which removes much of the need for physical buttons and switches. Setting a new size standard for the class, it brings together many of the infotainment controls in one place, for ease of use and to create a contemporary and uncluttered cabin.
Advanced new modular platform for an outstanding driving experience
"On the road, driving pleasure is enhanced by the new EMP2 modular platform. With its considerable reduction in weight, it contributes to the dynamism and easy handling of the New Peugeot 308," says Laurent Declerck, New 308 Project Director, Peugeot.
The driving experience of the New Peugeot 308 draws on the brand's expertise in suspension and steering, and takes them to a new high due to the benefits of the new EMP2 platform.
Development of this new PSA Group architecture has resulted in 116 patent applications and contributes towards the vehicle's excellent dynamic qualities. It also plays a key role in the car's considerable weight reduction, by an average of 140kg compared to the current generation Peugeot 308.
Breakthrough engineering has allowed many of the vehicle's major units to be reduced in size - also cutting overall weight - leading to significant reductions in CO2 emissions. As a result, this new Peugeot 308 establishes an environmental benchmark, with one model offering CO2 emissions as low as 85g/km.
Outstanding quality from bumper to bumper
The New Peugeot 308 is the latest evidence of the brand's move up-market. It's an initiative started several years ago and seen most recently with the 208 and 2008. The initial design brief of the New 308 had the highest levels of quality at its core. This ambition has guided the designers and engineers from the very start of the project.
