Wednesday, August 25, 2010

Bugatti Veyron, 2009






The Bugatti Veyron is an impressive platform of top end automotive technology and - loyal to Bugatti's heritage (nothing is too expensive, nothing is too beautiful) only the best parts and materials in the trade are used in the production process. And the Bugatti Veyron is a truly international car. One of the key- and most sophisticated parts, the 7 speed-sequential-DSG - double-clutch-gearbox, is made by motor sport specialists Ricardo in the UK, the unique 16 cylinder-8.0-litre-engine comes from the Volkswagen engine plant in Salzgitter in Germany.

The tyres - the first production tyres in the industry homologated for speeds above 400 km/h - are a joint development with Michelin. The carbon fibre monocoque is built by ATR in Italy, the front- and rear- structure in forged aluminium by Heggemann in Germany and the bespoke carbon-ceramic brakes by AP Racing in Great Britain. The paintwork is German, the leather Austrian, the windscreen is manufactured in Finland, and so it goes on.

Only 300 units of the Bugatti Veyron will ever be built. Production started at rate of 50 cars per annum, approximately one a week. Bugatti Automobiles S.A.S., however, is striving to achieve a higher number and plans to get closer to an annual output of a hundred in order to reduce the waiting period for customers.

It does not come as a surprise that over 30% of the Bugatti Veyron orders are tagged for the United States, traditionally by far the most important market for luxury cars. The USA are followed by Germany. 19% of total orders have been placed by German customers to date. The United Kingdom, classically a country with a very strong link to the legendary Bugatti brand, is third with 16% and the Middle East comes fourth with around 15%.

1998 through 1999: four design studies in 15 months' time In April 1998, the Volkswagen Group took over the Bugatti trademark, presenting the brand to the public for the first time at the International Motor Show in Paris with a study for a twodoor coupe it had commissioned Italdesign to create: the Bugatti EB 118. A few months later, in March 1999, at the Geneva Motor Show, a design of the EB 218, itself also created at Italdesign, caused a sensation with a four-door saloon using the same 18-cylinder, 6.3 litre engine with 555 hp.

This was followed, the same year, at the IAA in Frankfurt, by the centre-engine design, the Bugatti EB 18/3 Chiron; once again Giugiaro was responsible for the design. And shortly thereafter, in Tokyo, the Bugatti EB 18/4 Veyron celebrated its world premiere, a model designed at the 'Volkswagen Centre of Excellence Design' under the directorship of Hartmut Warkuss.

No more than nearly a year later, in autumn 2000 in Paris, the Bugatti Veyron 16.4 was shown for the first time. The Bugatti Veyron 16.4 with the ultimate in performance features, the 1001 hp, 8- litre, 16-cylinder engine and its technological specifications - 1250 Nm at 2,200 rpm, peak speed of more than 400 km/h, four turbochargers and permanent four-wheel drive - features that have remained in place to this day, celebrated its debut at the IAA in Frankfurt in September of 2001.

In 2001, the decision was made to go into serial production of the Bugatti Veyron 16.4 with a lot not to exceed 300 cars. In December of the following year, 'Bugatti Automobiles S.A.S.' was established, a subsidiary of 'Volkswagen France' with headquarters in Molsheim. And nearly a year to the day thereafter, at the end of 2003, Dr Thomas Bscher took overall charge of the Bugatti project as the new President of 'Bugatti Automobiles S.A.S.'. Appointed to assist him was D. Wolfgang Schreiber, serving as technical director and simultaneously as head of 'Bugatti Engineering GmbH' in Wolfsburg, where all of the development work for the new Bugatti is co-ordinated and, in part, carried out. His functional mission was to put the Bugatti Veyron 16.4 on the road.

The Bugatti Veyron: An unrivalled synthesis of top performance with the everyday
This is made all the more remarkable by the fact that the Bugatti Veyron 16.4, despite its very limited production, is called upon to meet all of the specifications of the VW Group in their entirety. This means innumerable time-consuming trials and tests throughout the entire world, all devoted to the fulfilment of a single objective: to measure up to the strict, indeed relentless quality and quality-assurance standards the company has laid down. This ensures that this super sports car will be suitable for everyday driving as well, to a degree never before witnessed in any other serial-production vehicle of this type.

In the world of modern, serial-production automobiles, the synthesis which has been brought to fruition in the Bugatti Veyron 16.4 is a synthesis between easy and problem-free operation in day-to-day traffic and breathtaking driving in the high-performance area. A reference which would be music to the ears of Ettore Bugatti, whose early successes themselves were rooted in this unique combination.

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