The new 2013 Ram 1500 is the Ram Truck brand's latest entry into the ultra-competitive full-size, light-duty pickup truck segment. The new truck represents the brand's first iteration to its most recognized truck since the inception of the Ram nameplate in 2011.
The new 2013 Ram 1500 is the latest innovation off Ram's full-size, body-on-frame truck architecture, designed, engineered and executed to strike at the emotional chords of the "Guts and Glory" mindset of enthusiasts and potential buyers. In form and function, the new 2013 Ram 1500 conveys boldness, valor, virtue and power-oriented capability like no other in its class, but it does so, aesthetically and functionally, at a different level.
The light-duty full-size pickup truck segment has evolved from "brute capability and acceptable efficiency" to an engineering and execution that combine desirable size, configurations, capability, refinement, efficiency, technology and quality.
The new 2013 Ram 1500 will offer the most fuel-efficient model in its class, and more available functional, innovative and interactive technologies than the competition. The new truck will have capability on par with or better than anything in its class and more quality-validated than anything in it class.
The ride and handling compares favorably with premium-oriented sedans, but sacrifices nothing in terms of payload and towing capabilities for which it is best-in-class. The 2013 Ram 1500 conveys confidence with responsive steering, brake-pedal feel and great ride characteristics.
Ram's newest truck also offers more factory-installed exterior options and systems than anything in its class. The distinctive, brand-oriented design and refined mechanical interior and exterior executions deliver on the concept of "bold opulence." Customers in this category will view it as being far more expensive than its competitors, but the new Ram 1500 remains a great value.
Like its 2012 predecessor, the new 2013 Ram 1500 will be available in three cab configurations (two-door Regular Cab, four-door extended Quad Cab® and four-door Crew Cab) with three box sizes - 5-foot-7-inch box, 6-foot-4-inch box and 8-foot box.
The new truck will be offered in 11 models/packages: ST, Tradesman, Express, SLT, Big Horn, Lone Star, Outdoorsman, Sport, R/T, Laramie and Laramie Longhorn.
The new 2013 Ram 1500 competitors are: Ford F-150, Chevrolet Silverado, GMC Sierra, Nissan Titan and Toyota Tundra.
Start of production of the 2013 MY Ram 1500 is scheduled for third quarter of 2012. Regular Cab configured vehicles will be produced at the Saltillo Truck Assembly Plant in Saltillo, Mexico; Quad and Crew Cab configured vehicles will be manufactured at the Warren Truck Assembly Plant in Warren, Mich.
POWERTRAIN
Major changes under the hood of the new 2013 Ram 1500 will help deliver best-in-class fuel economy and substantial increases in power and performance with the Chrysler Group's award-winning Pentastar 3.6-liter V-6 engine coupled with the first use of an eight-speed TorqueFlite 8 transmission in a pickup truck.
The 5.7-liter HEMI also will benefit with the first use of an eight-speed automatic transmission. The new, TorqueFlite 8 is available with the V-8 engine and features a higher capacity torque converter and is scheduled for availability in late 2012.
Coupled with the debut of an eight-speed transmission, select Ram 1500 models will offer a new stop-start feature that automatically shuts the engine off when the truck comes to a complete stop, conserving fuel. The engine restarts when driving is resumed.
Best-in-class V-6 Fuel Economy - Pentastar V-6 Engine
With best-in-class standard horsepower rated at 305 at 6,400 rpm and torque of 269 lb.-ft. at 4,175 rpm, the 2013 Ram 1500 goes from zero to 60mph, three seconds faster than the previous V-6 powertrain. The new Ram 1500 becomes the latest vehicle to benefit from the advanced technology Pentastar engine. Features include Dual Overhead Camshafts (DOHC), high-torque over a broad rpm range, low exhaust emissions, E85 capability, exceptional fuel economy, and best-in-class noise, vibration and harshness (NVH).
Introduced less than two years ago, the new V-6 engine has become the workhorse engine across the Chrysler lineup and has replaced seven previous V-6 engines. The Pentastar won Ward's 10 Best Engines award in its debut year of 2011 and repeated this honor in 2012.
The compact, 60 degree, all-aluminum block is constructed of high strength die-cast T380 aluminum with cast iron bore liners. Six bolt main bearing caps contribute to an extremely rigid lower engine structure. Cast aluminum pistons are fitted to forged connecting rods. Aluminum cylinder heads with dual overhead camshafts and four valves per cylinder include integral exhaust manifolds. High flow, tumble intake ports and a 10.2:1 compression ratio deliver an optimal balance of power, fuel efficiency and refinement.
Despite the high compression ratio, the Pentastar V-6 is designed to run on regular 87 octane fuel to reduce the cost of ownership. The 3.6-liter Pentastar also is E85 compliant across all 50 states.
To help deliver better fuel efficiency and better volumetric efficiency across a wide torque band, the engine also includes variable-valve timing (VVT) with dual-independent cam phasing. Nearly 90 percent of the engine's peak torque is available from 1,800 to 6,400 rpm - an important consideration when towing or hauling a load.
With increases in both horsepower and torque, there is no shortage of capability. For 2013, customers can opt for a V-6 engine with a 4x4 powertrain and in crew cab models.
Best-in-class V-8 Fuel Economy - 5.7-liter HEMI V-8
Long associated with power, enhanced fuel efficiency also is provided with the legendary HEMI® through the use of variable-valve timing (VVT) and cylinder shut-off technology. The 2013 Ram 1500 is the first vehicle to combine the new eight-speed automatic and the HEMI V-8 engine (late availability).
With 395 horsepower at 5,600 rpm and 407 lb.-ft. of torque at 3,950 rpm, the 5.7-liter HEMI V-8 delivers performance and best-in-class towing and payload — 11,500 pounds and 3,125 pounds, respectively with the Ram 1500 Tradesman Heavy Duty. Equipped with VVT, the engine is designed to deliver power across a wide torque band.
Fuel enhancing features with the HEMI include cylinder shut-off technology, which deactivates four cylinders of the engine during light acceleration or cruising situations on the highway when full V-8 power is not needed. Depending on the driving, cylinder shutoff can increase fuel economy from 5 to 20 percent. Transparent to the driver, the system operates between 1,000 and 3,000 rpm and provides V-8 power for acceleration and heavy loads and four-cylinder operation when the torque requirement is less than the maximum available from four cylinders, saving fuel.
Additionally, VVT technology improves fuel economy by first, reducing the engine's pumping work by closing the intake valve later, and second by increasing the expansion process of the combustion event. This allows more energy to be transferred to the wheels instead of being lost out of the exhaust as heat. VVT also improves engine breathing, which improves engine efficiency and power.
Fuel savings also are realized through an Interactive Deceleration Fuel Shut Off feature (iDFSO), which expands opportunities for turning off fuel to the engine during deceleration events thereby improving fuel economy in both city and highway driving.
Also, towing and payload capacity for the 2013 Ram 1500 is best-in-class with towing up to 11,500 pounds and payload up to 3,125 pounds, depending on model.
TorqueFlite 8 Automatic Transmissions
The new, 8HP45 eight-speed automatic transmission is the new standard transmission for Ram 1500 with V-6. For HEMI® V-8 - equipped Ram 1500 models, the higher torque capacity version 8HP70 will be available in the first quarter of 2013.
Owners will appreciate an innovative rotary e-shift dial for trucks equipped with the new TorqueFlite 8-speed transmission that replaces both column and floor shifters. The exclusive rotary e-shift enables intuitive operation with a direct and confident feel, even with gloves on. The convenient, dash-mounted, easy-to-understand and operate system provides total control of the sophisticated eight-speed transmission and is Ram Truck's innovative approach to electronic shifters, already used in Class 6-8 trucks. This new design allows quick blind-shift transitions from "Reverse" to "Drive" when towing or navigating out of mud, snow or busy parking lots and crowded worksites. The new rotary e-shift dial also yields space for more functional and usable storage in the console.
Fully electronic, both the 8HP45 and 8HP70 transmissions feature on-the-fly shift map changing. More than 40 individual shift maps for very specific conditions optimize shift quality and shift points for fuel economy, performance and drivability. The intelligent software takes into account variables including engine torque gradients, kick down events, longitudinal and lateral acceleration, hill detection, friction detection and downshift detection to determine the appropriate shift map. Additional parameters integrated into the control strategy include vehicle speed control, electronic stability control interaction and temperature. The result is automatic shifting ideally attuned to the performance requirements of almost any driving demand.
The transmission efficiency and wide ratio spread provide the best possible fuel economy by operating at a lower engine rpm in both city and highway environments. Driving at a lower rpm also helps to effectively reduce emissions by nearly 11 percent. Internally, identical transmission gear ratios are used in both the 8HP45 and 8HP70 transmissions.
The addition of more gear ratios also helps reduce the gaps normally associated with upshifting and downshifting. Gear changes are nearly imperceptible due to the evenly spaced gear steps between each gear ratio. Internally, both transmissions have four gear sets and five shift elements (multi-disc clutches and brakes). Only two shift elements are open at any time. With fewer open shift elements, drag losses due to multiple parts rotating relative to one another are reduced, improving fuel efficiency.
High efforts in shifting have been eliminated with gear selection controlled by a shift-by-wire system. Shift positions, selected by the driver via a rotary e-shift dial on the instrument panel, are transmitted electronically with no mechanical linkage from the shifter to the outside of the transmission. Elimination of this linkage removes any shift effort from the driver's gear selection but maintains an intuitive operation with a direct and confident feel. Calibration also is improved for smoother shifting in garages or while parking.
Torque capacity for the 8HP45 is 332 lb.-ft. (450Nm). The heavy-duty 8HP70 has a torque capacity rating of 516 lb.-ft. (700Nm).
Thermal Management System
Making its introduction and a segment exclusive on the 2013 Ram 1500 is a new thermal management system that is designed to quickly raise engine and transmission fluid temperatures. By raising fluid temperatures, parasitic losses resulting from low-viscosity engine oil and transmission fluid are reduced, improving fuel efficiency by 1.7 percent.
One of the system enablers is a new electronic thermostat. Unlike previous mechanical thermostats, the electronic version constantly monitors engine temperature, allowing shorter warm up time and maintaining the engine at the most efficient operating range. As the engine temperature increases to pre-determined levels, warm engine coolant is circulated through a thermal exchange unit, which also contains dedicated pathways for transmission fluid and engine oil. As the thermal exchange unit heats up, it also heats up the fluids. This action dramatically reduces warm up time for the transmission, improving fuel economy, drivability and shift quality. In most powertrain configurations, the transmission heats up independently of the engine, delaying warm-up time and reducing efficiency.
Standard on trucks with the TorqueFlite 8, the new thermal management system is primarily used to increase fuel efficiency but assists in preventing the transmission from exceeding operating temperatures in situations when towing or hauling — improving durability and performance.
Stop-start
Adding to industry firsts in a pickup truck is the application of stop-start, another fuel-saving feature available on select 2013 Ram 1500 models. This new system improves fuel economy by up to 3.3 percent, an increase of about one mile per gallon (mpg) to the truck's city drive cycle.
Stop-start increases fuel efficiency by shutting the engine off when the truck comes to a complete stop. Amenities (radio, gauges, heating or air conditioning, etc.) continue to operate, making the operation transparent to the driver. The engine restarts automatically when the driver releases the brake, allowing seamless acceleration.
The system monitors brake pedal position and vehicle speed over time to determine appropriate engine shut off, preventing frequent on/off cycling in heavy stop-and-go traffic situations.
Precise powertrain calibration and input from a number of systems determines when to engage the system.
Due to additional high-use and electrical load demands placed on the starter, alternator and battery, these components have been upgraded for heavy-duty operation on models equipped with the stop-start feature. This includes a high-durability starter housed in a stronger case, heavy-duty flywheel teeth and a more robust starter solenoid. During testing, the new starter was subjected to durability testing cycles more than 2.5 times that of a non-stop-start equipped unit - more than 300,000 on/off cycles. The new battery features 800 amps with Absorbed Glass Mat (AGM) technology. An upgraded 220-amp alternator also is included in the charging system.
System voltage is continually monitored through a battery sensor. If the battery's charge is reduced, the truck will discontinue stop-start until the battery is recharged to an acceptable level.
Stop-start is activated automatically and requires no input from the driver. A system disable switch is located on the dash if the operator wishes to suspend the feature.
Transfer Cases
Two transfer cases are available on the 2013 Ram 1500: the Borg Warner 44-45, which enables part-time four-wheel drive operation with a two-speed gear system; and the Borg Warner 44-44, which enables an on-demand four-wheel drive system, also with a two-speed gear system. Both transfer cases are engaged with a dash-mounted rotary dial (column shifter) or buttons (TorqueFlite 8 rotary e-shifter).
The part-time transfer case provides three operating ranges 2HI (two-wheel drive), 4HI (four-wheel drive) and 4LO (low-range reduction four-wheel drive) plus a neutral position. The 2HI is designed for any road surface at any time. Both 4HI and 4LO are for off-road use or slick surfaces. Operating mode may be switched between 2HI and 4HI while the vehicle is in motion, but the vehicle's transmission must be in neutral to engage 4LO. The low-range reduction ratio for 4LO is 2.64:1, which provides increased low-speed torque capability for pulling power in off-road conditions.
The on-demand transfer case provides four operating ranges: auto, 2HI, 4HI and 4LO. The auto range provides optimum versatility by engaging two- or four-wheel drive depending on road conditions. 2HI, 4HI and 4LO function the same as in the part-time transfer case.
Driveshafts incorporate 1350 series universal joints, two-piece thrust washers with triple-lip seals and improved journal cross strength.
Axles
Two final drive ratios, 3.21 and 3.55, are available on both the 2WD and 4WD models, reducing engine rpm throughout the operating range for better fuel economy.
Four-wheel drive models of the 2013 Ram 1500 use a front axle designed for optional air suspension or standard torsional independent front suspension, incorporating half-shafts that drive front hubs. The axle also has a disconnect system that automatically disengages the axle when four-wheel drive mode is disengaged, for increased fuel economy.
The rear axle uses a new optional air suspension or multi-link mounting design to facilitate a coil-spring setup, with forward-facing shock absorber brackets. Four gear ratios are available: 3.21, 3.55, 3.92 and 4.10.
In addition, an optional helical-gear, limited-slip rear axle is available. The limited-slip function instantaneously divides torque between the rear wheels in proportion to the traction available to each wheel. The system is consistently smooth when turning corners because it responds only to variations in traction.
ENGINEERING
Although the new 2013 Ram 1500 boasts numerous segment-exclusive features, most are under the skin, yet certainly help the new truck stand out from the herd, delivering best-in-class fuel efficiency, ride and handling.
Aerodynamics
The new 2013 Ram 1500 retains its ruggedly handsome appearance with a new, bolder and more aggressive front end. Extensive wind-tunnel testing honed the 2013 Ram 1500 exterior shape, resulting in continued best-in-class aerodynamics. Also, the cooperative application of active aerodynamics and modern styling led to a 6 percent aerodynamic improvement on the new truck. The 2013 Ram 1500 Regular Cab 4x2 coefficient of drag (Cd) is 0.363 - compared with a Cd of 0.386 for a 2012 Ram 1500 Regular Cab 4x2.
Exterior
The front air dam of the 2013 Ram 1500 has been extended downward to create a 0.6 percent improvement in fuel economy. Engineers used a new thermo-plastic material, which is much more malleable, preventing breakage due to contact with curbs, rocks or other objects.
A new wheel-to-wheel tubular side-step design offers aerodynamic improvements over the current version by allowing air to pass around the truck more smoothly. The improvement adds 0.5 percent to fuel efficiency and allows customers easy access to the forward portion of the truck bed.
For 2013, select Ram 1500 models feature a segment exclusive, standard, lockable tri-fold tonneau cover. Serving a dual-purpose, the tonneau cover improves fuel economy by 0.8 percent and adds security and weather protection for bed storage. The unique design is flexible, giving owners the ability to utilize one, two or all three sections of the cover by folding the system on top of itself.
Active Grille Shutters
The new Ram 1500 is the first truck to employ an active grille shutter system, which automatically closes the airflow through the huge grille when cooling is least needed. The system improves fuel economy by 0.5 percent by reducing drag roughly 3 to 5 percent and improves warm-up time/defrost time.
When the active grille shutters are closed, airflow is redirected over and around the front of the truck, enhancing aerodynamic performance rather than creating turbulence in the engine compartment. Engine coolant temperature and vehicle speed determine shutter position. The shutters remain closed when less engine cooling is required and aerodynamic drag is most significant; the system will open the shutters when the truck's cooling demands require additional airflow, for example traveling up a hill or pulling a trailer in high-temperature environments.
Air Suspension
Best-in-class ride and handling get even better. The 2013 Ram 1500 is now available with an all-new air suspension system for optimum ride and aerodynamic performance. Another benefit to the new air suspension is the load-leveling capability, which automatically detects load on the suspension from a trailer or payload. The air pressure increases until the vehicle reaches normal ride height, leveling the truck and improving the loaded ride.
The new air suspension system features five height settings that operate automatically or may be controlled manually via console or key fob controls:
- Normal Ride Height (NRH): 8.7 inches of clearance (measured from the base of the door sill) is the default, load-leveled ride height
- Aero Mode: Lowers the vehicle 1.1 inches from NRH. Aero Mode improves fuel efficiency by up to one percent and is activated by vehicle speed, adjusting for optimal performance and fuel economy
- Off-road 1: Lifts the vehicle 1.2 inches from NRH for added height in clearing obstacles
- Off-road 2: Delivers more off-road capability, increasing ground clearance by 2 inches over NRH
- Park Mode: Lowers the vehicle 2 inches from NRH for easy entry/exit and cargo loading
The new air suspension system adds up to 4 inches of lift span, offering best-in-class step-in height of 21 inches, best-in-class ground clearance of 10.7 inches, best-in-class departure angle of 27.8 degrees, and best-in-class breakover angle of 24.2 degrees supported by four-corner air springs that provide a cushioned, premium ride.
The air suspension system also allows for different spring rates depending on the ride height. In Off-road 2, the rate is firmer when compared to Normal Ride Height, improving the ability of the suspension to soak up obstacles. In Aero mode, the rate is softened to improve ride on highways.
Additionally, a separate button on the key fob gives the operator the ability to manually lower the truck, allowing for ease of passenger entry and bed loading.
Electric Power Steering
The 2013 Ram 1500 features electric power steering (EPS). By using an electric motor to power the truck's rack and pinion steering system, the engine is relieved from the task of a constantly turning a hydraulic pump, improving fuel efficiency up to 1.8 percent and adding 5 horsepower. Also, the introduction of EPS reduces complexity by removing the previous hydraulic pump, high-pressure hydraulic hoses and cooling apparatus. This greatly streamlines manufacturing and maintenance. With EPS, each Ram 1500 model can be specifically calibrated to optimize steering effort and precision regardless of body or powertrain configuration. Additionally, EPS senses constant input from the driver, for example a crown in the road and compensates for improved comfort.
Weight Reduction
Weight reduction is an important variable in the fuel economy equation. Reducing the weight of components improves fuel economy and allows for more content without affecting payload or towing capability.
Contingent on model, a newly redesigned frame benefits from a weight reduction of up to 30 pounds by using advanced high-strength steels. Also benefitting from advanced metal, new box floor cross-members in the bed eliminates 7 pounds and a new front bumper design removes 4 pounds. Additionally, aluminum lower control arms in the front suspension contribute to weight reduction and handling. The Ram 1500 also features an aluminum hood saving 26 pounds.
Underneath the hood, the combination of the new Pentastar V-6 engine and new TorqueFlite 8 transmission reduce weight by approximately 76 pounds. The V-8 engine and TorqueFlite 8 together reduce weight by more than 30 pounds.
The weight reductions not only allow for more convenience, comfort and entertainment features but also best-in-class fuel-saving technology such as thermal management, stop-start and active aerodynamics.
Pulse-width Modulation
Pulse-width modulation (PWM) is a new fuel-saving technology for the Ram 1500, which reduces parasitic electrical load. The technology not only eliminates unnecessary load on the alternator but also improves the durability of benefitting systems. Fuel delivery and the forward cooling fan are two systems that take advantage of PWM, adding a 0.4 percent improvement in fuel efficiency.
Fuel Delivery
The primary fuel pump is responsible for ensuring a constant pressure of fuel at the engine's injectors. Although the truck is not always at full throttle, the pump must continuously run at operating capacity to compensate for when the engine requires full throttle fuel delivery. The PWM system includes a sensor at the fuel rails dictating fuel pressure requirements, allowing the primary fuel pump to operate on-demand, much like a light dimmer switch. This efficient operation not only results in reduced parasitic loss by relieving the alternator and reducing unnecessary load on the engine, but also greatly improves the durability of the fuel pump system by significantly reducing duty cycles.
Cooling Fan
For 2013, the radiator's electric cooling fan also features PWM, allowing the high-current fan to operate at variable speeds. As in fuel delivery, the fan does not need to operate at full capacity during all drive cycles. Although most automotive fan systems have the ability to function at a variety of speeds, few will closely monitor the engine temperature and make slight changes in speed to compensate for subtle temperature changes. The combination of a PWM fan, active grille shutters, engine and transmission thermal management system, and an electronic thermostat provide an advanced temperature-control solution for the 2013 Ram 1500.
Low-rolling-resistance Tires
The 2013 Ram 1500 features standard low-rolling resistance tires to minimize wasted energy and decrease required rolling effort. Tread patterns, advanced materials and millions of miles of testing result is greater fuel efficiency.
Chassis
The 2013 Ram 1500 uses a newly designed frame with improved, low-torsion (stiffness) attributes that increase stability and handling precision while decreasing noise, vibration and harshness (NVH) up to 30 percent, depending on drive cycle. Front rails feature 20 percent increased yield strength from the use of high-strength steel. Among other features, the new frame design incorporates new powertrain, new air suspension and new body mounting technology.
Portions of the frame are hydroformed for dimensional accuracy (hydroforming reduces the amount of welding that leads to distortion), and side rails are fully boxed. The front frame section incorporates advanced, high-strength steel that maintains overall strength and durability while saving approximately 30 pounds. To further improve NVH, new larger body mounts are located on the front frame rails and at the C-pillar.
Two frame lengths are available: 120-inch and 140-inch. The new 2013 Ram 1500 is capable of handling the best-in-class towing and payload, 11,500 pounds and 3,125 pounds respectively.
In 2009, the Ram 1500 introduced an exclusive multi-link, coil-spring rear suspension and the competition has been trying to catch up ever since. Standard on Ram 1500 models, excluding Ram 1500 Tradesman HD, the innovative rear suspension provides improved ride and handling characteristics with no loss of capability. A coil-spring design centralizes and absorbs bumps and impacts, while reducing the amount of friction in the spring system. This design also weighs 40 pounds less than a leaf-spring configuration.
New standard front independent suspension combines redesigned upper control arms, aluminum lower control arms and retuned geometry with coil springs for improved responsiveness and handling. New, more robust ball joints on the front suspension yield greater durability and are engineered with improved sealing methods.
Brake System
A new brake system relocates the anti-lock brake (ABS) pump for improved NVH and is engineered for shorter brake pedal travel. Also, a new hydraulic-boost compensation unit enhances brake pedal feel and performance under emergency stop events.
Four-wheel disc brakes are standard on all 2013 Ram Truck models. Front rotors measure 13.2 inches (336 mm) in diameter and are clamped with dual-piston calipers, while rear rotors are 13.8 inches (352 mm) and utilize single-piston calipers.
DESIGN
The new 2013 Ram 1500 continues to maintain its ruggedly handsome appearance with all-new interior and exterior design aesthetics, improved aerodynamics and all-new, segment-leading technology — and every Ram 1500 truck benefits from new content specifically designed to match each model's unique style.
Exterior
Ram Truck brand designers started with the Ram grille, making it not only larger - with the same overall width — but approximately one inch taller — "saddled" within the new upper fascia panel for a more integrated appearance. The lower outboard corners have been beveled for a more "gusseted," durable appearance.
The classic Ram crosshair horizontal and vertical grille bars are now flush at the top and bottom of the grille surround. The bars themselves are more sculpted and artfully cross in the middle to create a perfect location for an updated interpretation of the Ram badge, which now incorporates sculpted bevels around the shield.
Four new grille designs are available on the 2013 Ram 1500. ST, SLT and R/T have a new molded-in Black "Hex-Link" design. Big Horn and Sport both receive a "Billet-Perf" texture available in two different finishes specific to their model. The Laramie model features the "Hex-Perf" texture in Chrome and Laramie Longhorn offers an upscale "Wave-Mesh" texture.
The new front bumper design supports the saddled Ram grille theme with new vertically oriented fog lamps for improved light spread, distance and brightness. Larger openings around the front tow hooks (four-wheel-drive models) allow for easy access to the hooks. The bumper is available in four different finishes specific to each model - satin black, body-colored, two-tone accent or chrome.
The 2013 Ram 1500 quad headlamp design has improved light spread, pattern consistency, distance and 30 percent more lumens. An all-new premium headlamp lighting system is a bi-functional halogen projector design with 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker. A vertically ribbed inner lens softens the glow of the LEDs. The new lamp is standard on Sport (with unique Black bezels) and Laramie Longhorn while optional on Laramie. The Ram design team carefully crafted the interior bezel and housing to create a visually entertaining, yet functional piece of hardware. Also, a Ram shield logo is molded into the housing and the Ram name molded into the inside of the outer lens.
Each Ram 1500 model features new wheel designs that incorporate the "gusseted" theme from the Ram grille.
For 2013, the Ram 1500 offers 12 different colors, including five new shades. Black Gold Pearl, Copperhead Pearl, Maximum Steel Metallic, Prairie Pearl and Western Brown Pearl are all new, and available in a monotone and/or two-tone, depending on the model.
The new, polished stainless steel running boards have a sturdy-looking box cross-section design with a hexagon tread pattern. Front and rear custom end caps feature "Ram" logos. Also, the new wheel-to-wheel running board design offers aerodynamic improvements over the current version and provides customer's improved access to the forward portion of the truck bed.
A new 6-foot-4-inch bed option is now available on Crew Cab models giving customers the ability to combine Ram 1500's largest available cab with the largest available bed.
An all-new premium taillamp is standard on Sport (with unique Black finish) and Laramie Longhorn, optional on Laramie. The stop/tail/turn functions consist of 15 red LEDs with three red LEDs for the side marker. A frosted inner lens creates visual entertainment and softens the glow of the LEDs.
