Though instantly recognisable as a motoring icon, the 2012 Chrysler 300C, which goes on sale in the UK on 14 June 2012, is new in every respect. Better built, safer, even more lavishly equipped and more efficient than its predecessor, the new Chrysler 300C retains a unique position in the executive sector. By offering the type of engineering, design, materials and driving dynamics that European buyers expect, combined with American style, personality and value for money, the 2012 Chrysler 300C will appeal to head and heart.
Unlike many rivals which offer a baffling array of engine sizes and trim levels, the new Chrysler 300C, which will become available here in two versions, promises the perfect power output for the car, with two well-judged specifications. The new 3.0-litre V6 turbo diesel benefits from Fiat Group Automobiles' ground-breaking MultiJet 2 technology to provide a class-leading compromise between effortless power and fuel-saving efficiency.
Whether in Limited or Executive guise, the Chrysler 300C is a very well equipped car. Much of the technology that rivals sell as premium priced optional extras feature as standard equipment on the Limited model. Rain Brake Support which helps keep the brake pads dry for better stopping power in poor conditions is unique to this class of car. Ventilated front seats and heated rears, the Uconnect infotainment system with Bluetooth, dual-zone climate control, an 8.4-inch touch screen display, mirrors that darken automatically to limit headlight glare, cruise control, and 18-inch wheels are all standard on the Limited model.
The Executive version has a Blind Spot Monitoring (BSM) system, radar Adaptive Cruise Control (ACC) and a two-panel panoramic sunroof as well as the forward collision monitoring system and 20-inch alloy wheels.
Perhaps the biggest change over its predecessor is the quality of the new Chrysler 300C. By honing every step of the design, engineering and production processes of its new executive model, the American firm has taken a giant step forward in both perceived and actual quality.
The interior has high grade materials throughout, from the redesigned Nappa leather seats to real wood panels on the dashboard. The body is made from a variety of new materials including advanced high resistance and ultra-strong steel. The improved rigidity combined with all-new suspension means the rear-wheel drive Chrysler 300C doesn't just handle better than ever, it's also quieter and more refined too.
The more rigid construction also combines with a suite of nearly 70 electronic safety aids that ensure the Chrysler 300C offers top-class safety in a supremely stylish package.
QUALITY: AMBITIOUS TARGETS MET
The new Chrysler 300C has been designed to take on the best cars in the executive sector in terms of quality. Not only is it crammed with standard equipment, some of it a first for this class of car, it is also superbly built.
Even before build began, the American firm studied rival models covering a spectrum of performance attributes including quality, craftsmanship and refinement. The challenge was then to construct a car that matched or exceeded these levels. To help reach such ambitious targets, the 300C was one of the first Fiat-Chrysler Group vehicles to be examined during the digital design process by a special internal team for 'perceived quality' from the point of view of the most demanding customers.
Build
Perceived quality is the impression given to someone when they look at and touch things. Whether they're sitting in a seat, grasping a steering wheel or simply looking at the fascia, the shape of objects, the materials they're made from and the tactile sensations help people form an opinion of what they see.
In order that the view of the Chrysler 300C would be of a high quality executive car, this internal team worked in close contact with the designers and engineers to improve everything from the assembly and finishes to the quality of the surfaces and materials.
Advanced high-strength steel delivers world-class structural stiffness which leads to exceptional interior quietness, confident handling and outstanding safety performance. Sound suppression inside is further improved thanks to two composite underbody panels that provide more than 2.4 metres of acoustic insulation, a windscreen and front side windows specially designed for their exceptional acoustic performance, triple seals around the doors and special wheel well liners. A laser-braised roof panel and rail sections that deliver a clean, uninterrupted and aerodynamic unibody give further noise reduction.
To ensure this design is implemented in the best possible way, the factory where the 300C is built in Brampton, Toronto, Canada embraces the Fiat Group's World Class Manufacturing philosophy which has rigorous standards for all plant processes from safety and environment to maintenance, logistics and quality. The goal is to improve production performance and quality continuously with built-in flexibility while gradually eliminating waste.
The Interior
The Chrysler 300C's cabin has been designed to exude luxury. Instrument and door panels are clad with soft-touch materials chosen to meet Chrysler's strict quality goals. For example, the steering wheel is finished in highly polished walnut and hand-stitched leather. But the stitches have been strategically placed so the driver's hands come into contact only with smooth surfaces.
The instrument panel is treated with the cast skin technique which appears similar to leather, while the seats are covered in Nappa leather. Real wood inserts on the instrument panel, doors, centre console and steering wheel surround further heighten the upscale appearance. The dashboard is finished with discreet chrome touches to emphasise the Chrysler 300C's high quality nature.
All-new seats have been designed to guarantee best-in-class comfort. These feature serpentine spring suspension as their foundation. A stiffer foam material is used in the side upholstery for improved lateral support while less dense foam is used in the lower part of the seats and in the backrest to increase comfort during long journeys. The front seats have four-way lumbar adjustment to suit individual tastes.
To improve rear seat comfort, the front seat backrests have a sculpted shape for about 20cm more knee room. To ensure more foot room, the seat guides are located at the edges of the base.
The interior has a pleasing ambiance thanks to muted Sapphire Blue LEDs. In front of the driver there's a new instrument cluster with two large faces. Features are accented with raised Sapphire Blue tick marks and chromed rings complete the contemporary and premium feel.
The driver also has the all-new Electronic Vehicle Information Centre (EVIC). Again in Sapphire Blue, this has been designed to be easy to read and logically displayed to keep the driver as informed as possible.
As with all roomy and refined interiors, the secret of the 300C's success is having plenty of storage. So that the central armrest is suitable for all shapes and sizes of driver, it slides lengthwise. Beneath it is a sliding tray and a compartment that contains the power connectors for USB devices.
All doors feature oversize pockets with bottle supports and there's a flocked rubber storage compartment with lighting ahead of the gear lever. The roomy glove compartment is split with a shelf and features a centrally mounted light for more uniform light distribution. The two front cup holders, cooled and heated as standard, come with LED lighting that intuitively glows blue when they're chilled, red when hot. They also feature locking rings so they can take bottles of various sizes. As an example of the trouble Chrysler has taken to get the detail of the Chrysler 300C exactly right, the roller closing that covers the front cupholders wasn't just optimised for style and functionality. It was also designed to make a high quality sound when opened and closed.
EQUIPMENT: LUXURY AS STANDARD
As befits a range-topping model, the Chrysler 300C is lavishly equipped, whether in Limited or even more luxuriously appointed Executive trim. And unlike the majority of its rivals the equipment comes as standard.
Everything possible has been done to make the Chrysler 300C an effortless travelling companion. Keyless Enter 'n Go employs electronic sensors to detect the key fob's presence. The car unlocks automatically and the engine starts by pushing a button without needing to insert a key.
The steering column, which adjusts forwards and backwards as well as up and down, has a memory function to allow more than one driver to get comfortable quickly. The pedals too can be adjusted for maximum comfort.
The automatic headlights 'know' when it's getting dark and turn themselves on without any driver intervention. They also feature Adaptive Forward Lighting (AFL) which adjusts the headlight beam up to 15 degrees to the left or right depending on which direction the front wheels are pointing.
To comply with current legislation, Daytime Running Lights (DRL) are standard, using efficient LEDs front and rear and High Intensity Discharge (HID) headlights provide lighting that's three times brighter than regular units. The headlights also employ the SmartBeam system that adapts them to the light in the surrounding environment, ensuring the 300C driver benefits from the maximum light possible without blinding oncoming traffic.
When it rains the automatic windscreen wipers detect drops on the windscreen and start working without the driver telling them to. And the Automatic Temperature Control system measures the humidity inside the vehicle and automatically demists the screen without any driver intervention.
The driver's side door mirror darkens automatically to reduce any dazzling created by the headlights of vehicles behind, as does the internal mirror. Both side mirrors lower themselves when reverse gear is engaged to give the driver better visibility of the ground, kerbs or other obstacles.
The full length dual pane panoramic sun roof, standard on the Executive, has an auto reverse function that can prevent the roof closing if it senses any obstruction. There's an automatic sun blind in the rear window that reduces heat inside the passenger compartment and increases privacy. This automatically lowers in reverse for maximum rear visibility.
Presuming that there are certain areas of the car that executive car buyers would prefer not to touch, the traditional fuel cap is a thing of the past on the Chrysler 300C. Instead the fuel flap opens at the push of a button. A fuel filler pipe opens when the pump nozzle is inserted and closes automatically when refuelling has been completed, helping to protect against theft and vandalism as well as fuel spills and incorrect fuelling.
To avert any danger of breakdown, an Intelligent Battery Sensor continuously measures the flow of current going to and from the battery. If it detects that the battery is running down it disables the less critical electric systems and warns the driver.
Uconnect
The Chrysler 300C features the company's advanced Uconnect infotainment system of on-board technologies that ensures driver and passengers remain connected, safe and comfortable.
This system displays all the information the driver or passenger requests on an 8.4-inch touch screen, the largest in this car's class. With its multimedia and portable mobile device connectivity, it is specifically designed to enrich the experience of driving and travelling in the Chrysler 300C.
For maximum safety and ease of use, audio and connectivity controls are located on the spokes of the steering wheel and can be activated hands-free by voice alone. Uconnect Voice Command with Bluetooth lets the driver manage a Bluetooth compatible phone while keeping both hands on the steering wheel. The first time the phone is synchronised, the phonebook is downloaded on to the car's hard drive and numbers can be selected simply by saying the corresponding name.
Voice commands can also be used to select the available radio modes. In the arm rest there's a USB port with iPod control. This lets the driver run an iPod or similar mobile device either through the steering wheel controls or using the touch screen. The USB port allows any USB supplied device to be recharged and will play audio files stored in MP3 and WMA format on a USB drive.
The touch screen controls the single DVD player, an SD card reader, the automatic dual-zone climate control, the radio and the Garmin navigation system. This has clear maps and optional voice instruction along with suggested points of interest, making it easy to find restaurants, shops and hospitals in the area.
There are three levels of audio system. The Limited version's standard sound system has six speakers with a 276 Watt six-channel amplifier. Two 3.5-inch speakers are in the instrument panel, two 6 x 9-inch speakers are set in the front doors and two are in the rear parcel shelf. A nine-speaker Alpine system is optional. This has an 11 channel amplifier with 506 Watts of power plus digital signal processing with 7.1 surround sound. It features three 3.5-inch speakers in the instrument panel, two 6 x 9-inch speakers in the front doors, two 3.5-inch speakers in the rear doors, two 6 x 9-inch speakers in the rear parcel shelf, plus an 8-inch subwoofer in the rear parcel shelf.
This system is standard on the Executive model, while a 19-speaker Harman Kardon sound system is optional. This sophisticated 900 Watt device has a 12-channel Harman Kardon amplifier. There are six 3.5-inch speakers in the instrument panel, two 6 x 9-inch speakers in the front doors, four 3.5-inch speakers in the rear doors, two 6 x 9-inch speakers, four 3.5-inch speakers and a 10-inch sub woofer in the rear parcel shelf.
